Idea Napkin No. 1

1)  About Myself- My name is Robert Rogers and according to the Myers&Briggs type indicator, I am an ENTJ.  Being an ENTJ means that I am extroverted and energetic, I enjoy completing work as much as I enjoy the work being completed.  One of my strongest strengths is my efficiency, I strive to create productive systems with as little wasted resources as possible.  Another strength is my ability to quickly analyze large amount of information and create an efficient solution to any issue.  I am skilled at multi-tasking, negotiating, prioritizing, and delegating.

I enjoy learning and trying new things.  When I was younger I wanted to be a pilot so I learned how to fly a plane.  I decided against being a pilot and considered being a pharmacist, so I applied to work in a pharmacy and shortly after passed the national certification exam.  After determining that I needed more of a challenge, I took coursework in chemical engineering and got accepted to UF's Chemical Engineering Program.  After speaking to many chemical engineers I discovered that I may be happier in a field that is more people-oriented.

My junior year I decided to switch to a degree in business administration hoping to open up many new avenues for personal growth.  Regarding this business concept, I don't see it playing a major role in my life.  It is a potentially marketable product but there isn't much that can be done to enhance the final product.

2) What are you offering to customers? I am offering an easier way to transport trash in apartment complexes and condos.

3) Who are you offering it to? The type of customer that would buy my product would live in a location where they have to drive a short distance in their vehicle to transport trash to a central location.  These would most likely be apartment renters and condo owners.  These people dislike putting trash in their car as they don't like to make the car smell.  They also don't like putting trash on top of their car for fears of it falling off.

4) Why do they care? These customers care about their car and don't like the smell of trash in their car.  They also don't like driving over speed bumps while the trash bag is on their car with fear that it might fall off.

5) What are your core competencies? A product like this doesn't exist as far as I know.  This means their is potential for patenting and selling the concept itself or making the product and selling it.  There currently isn't any competition but unfortunately the product could be easily be imitated and reproduced. 

I believe that this concept holds well for an "As-Seen-On-TV" product.  There aren't many enhancements that could be made to the product.  During a customer interview, one customer mentioned the possibility of different sizes, which is a potential option.  The company could continue to grow if it produced different products but after competition arises, it will be hard to differentiate the product.