Sunday, February 7, 2016

Week 5 Reading Reflection

So I just realized that I have the ninth edition of the textbook and the reading reflections have been from the eighth edition.  For this reason I had been a little out of sync with the chapter reflections but the error has been rectified.
Assessment of Entrepreneurial Opportunities (Ch. 6 in 9th edition)
1) What was the biggest surprise for you in the reading? In other words, what did you read that stood out the most as different from your expectations? 

While reading this chapter I thought a lot about the idea of residential solar as I had used the idea for my initial customer interviews.  While reading this chapter it listed a lot of the reasons that start-ups fail and a major reason is a lack of initial cash flow and marketing problems.  While looking at a lot of balance sheets for solar companies, they aren't expecting to break even for a few years which could cause trouble if any obstacles arise before then.
2) Identify at least one part of the reading that was confusing to you.

I found it a little confusing to follow the figures used in the chapter, the explanation of the failure process of a newly started firm described how to calculate ratios but didn't give any indicators at what would be a good ratio to aim for.
3) If you were able to ask two questions to the author, what would you ask? Why?

I would ask the author if they could better explain the key performance indicators at the early stage of a company.  I would also ask the author give specific numbers as to what those numbers should look like during the different stages of the company.  The author told us how to calculate them but gave no explanation to their meaning.
4) Was there anything you think the author was wrong about? Where do you disagree with what she or he said? How?

I didn't disagree with the author as they were mostly putting for statistics about failing companies in this chapter. I did enjoy reading about the different aspects of what causes start-up failures, management, marketing, and financing.  

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