1) What was the biggest surprise for you in the reading? In other words, what did you read that stood out the most as different from your expectations?
I really enjoyed reading this article as it had many specific examples in many different industries as to what attributed to a business's profitability. Everything in the article makes a lot of sense but weren't necessarily things I have thought about before. The example of how Microsoft decreased the profitability of the personal computer manufacturing industry by increasing the software price was very interesting.
2) Identify at least one part of the reading that was confusing to you.
At the beginning of the article it mentions toiletries as an example of an industry with rather benign forces acting on it. I assume it is due to the advertising involved, but I would think that it would be an industry with relatively high competition with the available substitutes.
3) If you were able to ask two questions to the author, what would you ask? Why?
I would ask the author about the toiletries question that I found confusing above. I would also ask the author to create an industry analysis for electricity suppliers as I would be interested to see the competitive forces at play.
4) Was there anything you think the author was wrong about? Where do you disagree with what she or he said? How?
I didn't disagree with the author, they seemed very well informed in many different industries.
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