Week 9 Reading Reflection

1) What was the biggest surprise for you in the reading? In other words, what did you read that stood out the most as different from your expectations? 

There weren't too many surprising things in this reading as it was about marketing and sales, most of which is covered in Principles of Marketing.  I enjoyed reading about the three marketing philosophies, production-driven, sales-driven, and consumer-driven.  I was a little surprised to read that a consumer-driven philosophy works best in the long run.

2) Identify at least one part of the reading that was confusing to you.

Due to the familiarity of the information in this chapter, nothing was that confusing other than the figures that the author used to display the different types of marketing information.

3) If you were able to ask two questions to the author, what would you ask? Why?

I would ask the author why he is directly quoting a source from 1994 and displaying it in a figure instead of making the figure easier to read and more relevant to today.  I would also ask the author if he could include more examples in this chapter, as it was mostly stating of marketing information rather than modern day examples.

4) Was there anything you think the author was wrong about? Where do you disagree with what she or he said? How?

I don't know if the author is wrong about it or not, but I didn't see any source or statistics to determine how a consumer-driven philosophy would work better than a sales-driven, or production-driven philosophy.  It seems like an opinion rather than a fact.