My Unfair Advantage

VRIN Analysis

1) Human capital - Me

Valuable- Yes

Rare- Yes

Inimitable- Yes

Non-substitutable- No

2) Social Capital - Network in Chamber of Commerce

Valuable- Yes

Rare- No

Inimitable- Yes

Non-substitutable- No

3) Financial Capital - Investors in my business

Valuable- Yes

Rare- No

Inimitable- No

Non-substitutable- No

4) Access to 3D-Printer

Valuable-Yes

Rare- No

Inimitable- No

Non-substitutable- No

5) Customer Service

Valuable- Yes

Rare- No

Inimitable- Yes

Non-substitutable- No

6) Marketing Experience

Valuable- Yes

Rare- No

Inimitable- No

Non-substitutable- No

7) Sales Experience

Valuable- Yes

Rare- No

Inimitable- No

Non-substitutable- No

8) Support Staff

Valuable- Yes

Rare- No

Inimitable- Yes

Non-substitutable- No

9) R&D Idea Team

Valuable- Yes

Rare- No

Inimitable- Yes

Non-substitutable- No

10) Brand Reputation

Valuable- No

Rare- No

Inimitable- Yes

Non-substitutable- Yes

According to the VRIN Analysis, I would be the most important asset to my company.  Without the mission and determination of the CEO, the rest of the assets are disconnected.  This is understandable due to the nature of the CEO having so many responsibilities during a business's start-up stage.